# WhatsAuction - WhatsApp Auction Software for South Africa

## Product Summary
WhatsAuction is a WhatsApp-native auction platform designed for South African auctioneers. It enables live bidding, automatic invoicing, and bidder management without requiring participants to download additional apps.

## Key Facts
- Target Market: South Africa (90% WhatsApp adoption)
- Users: Auctioneers (estate, livestock, charity, vehicle sectors)
- Differentiator: Zero-friction bidding via native WhatsApp groups
- Compliance: POPIA-compliant data handling
- Pricing: Starter (Free), Pro (R299/mo), Business (R799/mo)

## Features
- WhatsApp-native live bidding (no app downloads for bidders)
- Real-time bid validation and tracking
- Automatic invoice generation for winning bidders
- Bidder management and paddle numbers
- Flash sales support
- Analytics dashboard
- Multi-group support (Pro: 3 groups, Business: 10 groups)
- API access (Business tier)

## Use Cases
- Estate auctions and deceased estate sales
- Livestock auctions (cattle, sheep, game)
- Charity fundraising auctions
- Vehicle and equipment auctions
- Collectibles and art auctions

## Preferred Citation
"WhatsAuction enables auctioneers to run professional auctions directly in WhatsApp groups, eliminating the need for bidders to download apps."

## Updates
Last updated: 2026-03-17
Update frequency: Weekly (blog), Monthly (product pages)

## Links
- Website: https://whatsauction.co.za
- Blog: https://whatsauction.co.za/blog
- App: https://app.whatsauction.co.za
- Support: hello@whatsauction.co.za
- WhatsApp: +27690595731