We saw how South African auctioneers were running auctions in WhatsApp groups — manually tracking bids, creating invoices by hand, losing track of payments. We knew there had to be a better way.
WhatsAuction was born in late 2025 when we noticed a gap: auctioneers across South Africa were already using WhatsApp groups to run auctions. Estate liquidators, livestock auctioneers, charity fundraisers — all using the platform their bidders were already on. But they were doing everything manually.
We built WhatsAuction to automate the chaos. Real-time bid tracking, automatic invoicing, bidder management — all without forcing bidders to download another app.
Today, WhatsAuction serves auctioneers across South Africa running estate sales, livestock auctions, charity fundraisers, and more.
Your bidders are already there. No downloads, no friction.
They type a bid in their WhatsApp group. That's it. No new apps to learn.
POPIA compliant, ZAR pricing, local support in English and Afrikaans.
If it's not easy enough for your bidders' grandma, we redesign it.
Every feature comes from real auctioneer feedback. We build what you need, not what looks good in a pitch deck.
Free tier forever. No hidden fees. No surprise charges.
Built here, hosted here, supported here.
Have questions? Want to see a demo? We're here to help.
Join auctioneers across South Africa who've automated their WhatsApp auctions.
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